The Framework enlists six strategies: system strengthening, capacity development, building social capital, platforms and mega-partnerships for at-scale and convergent SBCC programming, targeted SBCC campaigns, evidence generation and knowledge management. In UNICEF India’s Country Programme Action Plan for 2018-2022, C4D is weaved within programme outcomes and is accountable for seven outputs within six outcomes and reports against 25 indicators.Ĭ4D’s programme design is based on UNICEF India's Social and Behaviour Change Communication (SBCC) - Gender Framework. Communication for Development (C4D) is a cross sectoral strategy of UNICEF.